As Google bans third-party cookies, publishers find new ways to gather data

Published by calcalistech

Storycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year.

We may be in the early days of 2022, but for many advertisers and publishers, it is 2023 that has many companies, executives, and publishers scratching their heads. Google’s announcement that it would block third-party cookies from its Chrome internet browser means it will join Microsoft, Apple, and Mozilla in preventing digital publishers from targeting advertising.

It’s a move that will change the way advertisers communicate with their audiences.