Rabbi Interactive produces experiences designed to engage television viewers. For example, the company offers second-screen applications for use during the broadcast of popular shows such as “Rising Star” and “Big Brother.” These applications synchronize with live shows, giving home viewers the ability to communicate in real-time in response to show content via a second linked screen. “Viewers watching a show can submit questions, vote for a contestant, play a game, and interact in other ways by using on-screen tabs,” says Gil Rabbi, CEO for Rabbi Interactive. “It’s a way to connect viewers to the show.”