How To Engage An Audience of Thousands Through An App Without Network Connection?

Published by ibtimes

“Two highly talented” graduates of intelligence units in the Israeli army, established technology and algorithm that enables communication between phones using sound waves independent of cellular reception or Internet connection.

600K Israelis who came to the “Festgial”, the largest annual Israeli song and dance musical show for children, were surprised to be exposed to an innovative and surprising technological dimension when their mobile phones suddenly activated in the middle of the show. Their devices’ flashlight turned on, while content related to the show projected on their screens, in real-time and in full synchronization with the show’s pace. All in order to reach a special moment in the show where the children become an interactive part of it and actively affect it by voting what will happen in the next scene.

Gil Rabbi
Gil Rabbi and Amit Sarusi, Co-Founder at Crowdr

Anyone who has ever been to a concert or a show with thousands of other people knows the feeling of frustration by cellular and WiFi networks collapse, and that the uploading story and photos from the show should be kept until the moment you get a little away from the hall. To overcome this obstacle, three Israeli experts have created an innovative and special technology based on sound waves only, without the need for an Internet connection (WiFi or Cellular) .

The technology is the result of the development of a young start-up (literally!), Crowdr, founded by Gil Rabbi. Rabbi is considered one of the global experts in creating digital products that improve engagement. His main specialty over the last decade has been making users stay longer in sites and apps, making them more involved in the content and allow website and app owners to get more user data.