Gil Rabbi: “The Plan To Pull Third-Party Cookies Could Change The Game”
Gil Rabbi is the founder of Storycards—a no-code platform for engagement products and global experts in creating engagement products.
The plan to pull third-party cookies can change the game and turn back the power to the publishers. In an age where Facebook and Google are the most significant players in online advertising, publishers find themselves at the mercy of big tech companies and share advertising revenue from their own sites with these companies. Although Google had delayed its plan to remove third-party cookies, it will nevertheless still be a huge opportunity for publishers to get back in the game and take some control from the advertising giants.